Research shows that brands who embrace purpose in a meaningful and integrated way enjoy higher growth rates than their competitors and drive innovation brand loyalty and customer engagement.
Written for branding, marketing and communications professionals in both new and established brands of all sizes, Purposeful Brands describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change.
Featuring original research, case studies and examples from leading brands including Abercrombie & Fitch, CVSHealth, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.
“Even as our industry continues to grow, Sandy’s voice remains a strong and influential one. She has always pushed leaders in the space to think without limits – which is critically needed to achieve progress – whether we’re tackling climate change or driving DEI&B. The book is engaging, easy to read and provides a true masterclass on building the purpose-driven brand of the future. I highly recommend it!”
VP, Corporate Social Responsibility at PetSmart, formerly at CVS Health
“I’ve long been a fan of Sandy Skees. Her intelligence, humanity and sense of purpose encourage those around her to be better in every way. Now, that same thoughtful encouragement is available in Purposeful Brands, a must-read for anyone connected to organizations and brands that want to do good and show up sincerely as allies, advocates and activists. This is the book brand communicators need right now.”
Chief Diversity, Equity & Inclusion Officer, Omnicom Communications
Sandy Skees is EVP, Global Purpose and Impact Practice Lead at Porter Novelli, part of the Omnicom Group. She has over 30 years of management consulting and strategic communications experience gained working with clients including Visa, Abercrombie & Fitch, eBay, General Mills and Panasonic. Named as PRWeek’s Most Purposeful Agency Pro of 2021, she is a Board Director of Sustainable Brands and an Advisory Board member of The Diversity Center. A seasoned speaker on brand, messaging and sustainability/ ESG and DEI strategy, she has appeared in Campaign US, Forbes, Journal of Brand Strategy, and PR News. She is based in Santa Cruz, California.
Sandy is a seasoned speaker on brand purpose, sustainability strategy and justice, equity, and diversity issues with expertise in gender identity.
From the mainstage at global conferences and webinars to TEDx and corporate keynotes, Sandy delivers clear storytelling on how brands are managing risks and innovation opportunities in response to emerging cultural and environmental trends. She has led purpose exploration workshops, delivered sustainability trends keynotes, and helped companies explore the product and marketing implications of a shifting gender landscape.
Sandy currently sits on several boards at both the director and advisory level and has worked with a range of brands and multinationals, helping leaders understand trends and build robust sustainability strategies. Areas where she can engage with your organization include board or committee roles, purpose exploration and integration, and executive education. She is available for single day engagements or short-term advisory projects.